Swap Ads with Other Ezine Publishers
One effective strategy for increasing your ezine subscriber base is to swap ads with other ezine publishers. This involves exchanging sponsor, feature, classified, or solo ads with publishers whose subscribers are likely to be interested in the content of your ezine. This strategy benefits both you and the other publisher by providing a cost-free method of gaining more subscriptions. When selecting ezines to swap ads with, choose those that offer content that would interest your potential subscribers, but avoid those that are in direct competition with your ezine.
Write and Distribute Articles
Writing articles is another powerful strategy for gaining new subscribers. Your articles can include a resource box at the end, which can be used to attract more subscribers. Submit your articles to article directories, article announcement lists, and ezine publishers who are seeking content for their ezines. You could also create a list that announces when you’ve written a new article to attract more publishers to regularly feature your articles.
Create an Ebook Compilation of Your Articles
Creating an ebook compilation of your articles and offering it as a bonus for subscribing to your ezine can significantly increase your number of subscriptions. You can further increase the number of subscriptions by allowing other ezine publishers to use your ebook as a bonus for their subscribers. Additionally, allowing people to rebrand your ebook with a link to their site or ezine can encourage more people to offer your ebook as a bonus or feature it on their sites.
Swap Recommendations with Other Ezine Publishers
Swapping recommendations with other ezine publishers can also be an effective strategy. You can recommend another publisher’s ezine to your subscribers in exchange for them doing the same for you. You could also feature a recommended ezines section in each issue or recommend other publishers’ ezines on your “thank you” page or in your welcome message in exchange for the same, providing long-term promotion for your ezine.
Submit Your Ezine to Directories
Submitting your ezine to directories can help get your ezine noticed by people interested in its topic. This can also help you find more advertisers for your ezine and other publishers interested in joint ventures.
Use Ezine Announcement Lists
Ezine announcement lists can be used to promote your ezine. Many of these lists allow you to post ads for your ezine on a weekly or monthly basis, providing an easy way to consistently promote your ezine.
Make a Sample Issue Available
Making a sample issue of your ezine available on your site or via autoresponder can increase your subscriptions by giving potential subscribers a taste of the quality content your ezine offers.
Use Your Signature File to Promote Your Ezine
Adding a signature file that promotes your ezine to your outgoing emails and posts to discussion lists or online forums can be an effective way to attract more subscribers.
Purchase Advertising in Other Ezines
Purchasing advertising in other ezines that reach your target audience or offer good advertising rates can also be an effective strategy. For best results, place your ad for at least three consecutive issues, as repetition can help attract the most new subscribers.
Place Free Ads in Other Ezines
Many ezine publishers allow their subscribers to place free ads on a weekly, monthly, or per issue basis as a benefit of subscribing. Tracking your free ads can help you determine which ad copy is most effective and which ezines would be good choices for paid advertising or ad swaps.