To improve the user experience on your website, you must streamline the entire process from product comparison to checkout. Here are a few tips that all leading ecommerce website development services follow to improve the product page design for better conversion of an e-commerce website:
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- Use High-quality Images
Since the image on the product page offers the first impression of the product you are selling, it is crucial to leverage it. Using large and sharp photos lays the foundation of your product design page.
High-quality images allow your customers to get a feel of the product virtually. Additionally, using product photos improves the visibility of your website and provides a better user experience. Here are a few design tips:
- Post photos from different angles to get a 360-degree view.
- Display zoomed pictures to showcase finer details like fabric, print, seam quality, etc.
- Use interactive tools like “Hover to Zoom” to engage with your customers and provide additional details.
- Display different variants, patterns, prints of the product in separate images
- Provide Tabs for Ease in Navigation
Most of the e-commerce websites overload the customers with information in a single shot. Understandably, you might want to provide details on several parameters to your customers. However, throwing all of them at once on a product page is seldom a good design practice.
You can use tabbed-navigation to restrict the visible text at a time. Such a practice offers only relevant information to your customers and makes it easy for them to find the desired products. Similarly, breadcrumb navigation makes it easy to browse through your website and helps in understanding the hierarchy or organization of your website.
- Include Call to Action
A call-to-action (CTA) button is one of the most crucial elements of an e-commerce website. “Add to Cart,” “Proceed to Checkout,” “Sign up,” etc. are some of the examples of CTA. A CTA button on your website must stand out to be easily recognizable and compelling for your customers, from browsing to the buying page. Here are some of the points you can include in your website: