Attractive photos are the single most important item in attracting people’s initial attention, encouraging them to look at the property advertisement in more detail, and perhaps encouraging them to pursue a possible purchase of the property.
- Ensure that all your photos make the most of your property. When taking a photo of the outside of the house, cut the grass and clear away things lying about. When taking a photo of the inside of the house, clean and tidy it first. Pick up toys and make beds before taking photos of bedrooms. If there is something ugly in the photo, remove it or take the photo from a different angle.
- Redo Photos. If you have photos of your property already, carefully look at them and decide if they really reflect the best your property can be. Most houses are at their best bathed in sunshine, with a big blue sky background. Snapshots with friends or family members in the photo are often used, but are not ideal. A photo from years ago when your house was in the middle of renovation, with a hairy-chested builder standing beside a cement mixer, will do very little to sell your house.
- Property Changes. If you have redecorated or renovated the house, making it bigger or more attractive, update your photos and re-upload them to the internet site where you are advertising. It is no use saying “the old photo is good enough, they can see how nice it is when they come”, because if you don’t have the best photos possible you will get fewer queries and consequently fewer visits they you would otherwise.
- Feature Photos. One of the purposes of photos is to demonstrate any special features of your house. If you have stone walls, wooden beams, a beautiful garden or a fantastic view, a photo is a great way to capture this. The old adage “A picture is worth a thousand words” is more than true. Describing the fantastic view from your house is nothing compared to actually providing a photo of it. With landscape photos, remember to take them under weather conditions that will make the most of the view.
- Limit Photos. A common mistake is to upload the maximum number of photos possible, trying to get the best value for money. Keep in mind that the purpose of the photos is to market your house, not to provide detailed information on it. If your house has 2 stunningly attractive rooms and several ordinary ones, you are far better to provide photos of the best two than to provide a photo of each.
- Sequence Photos. Put your most attractive photos first. Remember that the search facilities for most property websites will produce a list of properties and only the first photo is shown for each property on the list. If this photo does not capture the interest of the visitor, they will not click on it to see the other photos and detailed property description. Consequently, the first photo is critical and deserves special attention to make it as good as possible.
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- Use small photos. With digital cameras becoming increasingly powerful and cheaper, people are taking increasingly high resolution photos. However, you are usually better off resetting the camera to take a low resolution photo (e.g. 100Kb) than a high resolution photo (e.g. 6000Kb). The reason is that it takes far too long for people to look at your advertisement if you have high resolution photos. A potential buyer with a slow internet connection may take half a minute to download 10 photos at 100kb per photo, but if you have used 6000Kb photos this becomes half an hour. Very few people will wait half an hour just to look at an advertisement, they simply skip to the next advertisement. So, you either need to take the photos at low resolution, or use your computer to resize the photo file size to make it smaller. When resizing a photo, it is worth remembering that the average computer screen is only about 800 pixels wide, so if your photo is much wider (e.g. 2000 pixels or more), the visitor will only be able to see part of the photo at a time and will have to scroll to see other parts.