“Over the past quarter century, For Rent Magazine has led the multi-housing industry with cutting-edge technology unmatched by our competition. As we look ahead to the next quarter century, we will continue to expand our product line to provide superior marketing solutions for property managers and owners,” said Terry Slattery, vice president and general manager of For Rent Media Solutions.
For Rent Magazinebegan as a simple black and white bi-weekly publication in Seattle. An innovative publication from the start—at the time, most apartment seekers found their new home by scouring the local newspaper or by visiting apartment communities they happened to pass by—the magazine quickly expanded beyond Seattle.
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Innovation continues to drive the organization. Over the last 25 years, For Rent Media Solutions has added to its offerings five Web sites and five magazines, circulated in 190 markets nationwide, including Apartamentos Para Rentar®, ForRent.com™-The Magazine, After 55™ Housing and Resource Guide, Southwest Apartment Guide®and Florida Condominium Sales and Rental Guide.
For Rent Magazine has grown into an industry leader. Among apartment listing Web sites with also provide nationwide print publications, ForRent.com’s unique visitor traffic sits at over 1.8 million with Apartment Guide.com at 1.2 million and ApartmentFinder.com at under 500,000.
In 2007, For Rent Media Solutions demonstrated innovation yet again by re-launching ForRent.com®, and introducing text messaging and Community Theater™ streaming video to the site. The organization also expanded existing publications into four new markets, and added a new publication, Exploring Life After 55, in partnership with AARP. The new publication closely parallels the organization’s After 55™ Housing and Resource Guide (formerly Senior Outlook®), but with additional editorial content from AARP and different distribution outlets.
In 2008, For Rent Media Solutions plans to strengthen its competitive edge by enhancing products and introducing other forms of alternative and tech savvy marketing solutions to the multi-housing industry.